All work
Paint & coatings · South Africa
Duram
Built the digital platform and shaped product discovery, specification journeys and search strategy.
Duram · website imagery
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Consumer and trade product journeys supported by category-focused SEO work.
01 / The challenge
The starting point.
The paint and coatings website needed to organise a product range for trade and consumer audiences, including product discovery, specifications and search content.
02 / Our contribution
The work we contributed.
Built the digital platform and consumer experience for a multi-audience product range.
Worked on SEO across product and category content.
Shaped product-discovery and specification journeys.
03 / The outcome
What the work made possible.
- Consumer and trade product journeys supported by product- and category-focused SEO work.
